PPC, or pay-per-click advertising, is a digital marketing strategy where companies pay for every ‘click’ on one of their ads. A PPC ad is placed on a webpage with high traffic, usually a search engine results page (SERP), and then each click through to the advertiser’s web page is paid for.

A pay-per-click (PPC) campaign can be an extremely successful way to increase sales by targeting new customers using keywords.

In PPC advertising, you bid on specific keywords or phrases that are relevant to your target audience. When a new customer searches for a keyword or phrase that matches your bid, your ad is displayed in the SERP. You then pay a small fee, your ad spend, for their clicks to be directed to your landing page.

This is where the magic happens: your new customer already has a high intention to buy – they were searching for it already! You simply let your landing pages do the work and turn that click into a conversion.

Yes. PPC is not a quick fix to your sales problems, it’s part of a long-term digital advertising strategy. Like any form of marketing, it’s complex. The best results often come from working with an experienced PPC marketing agency like us.

A PPC agency like us brings expertise to your business in creating and managing campaigns on platforms like Google Ads, Bing Ads, and social media platforms like Facebook and LinkedIn. By hiring us as your PPC agency, you can leverage our knowledge and experience to optimise campaigns and achieve your advertising goals faster, such as increasing traffic, generating leads, and boosting sales.

When choosing to work with a PPC agency, it’s important to consider our expertise and experience. As an award-winning digital marketing agency, we have the data-backed knowledge to help you succeed.

Our fees vary depending on factors such as the size and complexity of your campaigns and the scope of your project. We’re proud to offer all our clients customised pricing based on your specific needs.

If you’ve got a project in mind or are starting out with PPC campaigns, get in touch now and we can discuss your needs and create a budget that works for you.

At ClickSlice, we’re big on business data. From your initial keyword research to tracking the click-through rate, we’re PPC geeks that love looking at the numbers and making tweaks to your campaign to capitalise on your success. We love it so much that we’re in the process of becoming a Google premier partner.

Every project undergoes monthly detailed reporting analysis, and we always keep you in the loop. Digital marketing can be a closed book, but we ensure you always understand what we’re doing and why.

You’ll be given a dedicated PPC manager on call to talk you through the whole process. Plus, we’ll give you a monthly breakdown of critical figures, such as click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS).